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FAMILY MEDICINE Advertising Markets
Dear Advertiser: Thank you for your interest in Family Medicine. As the official journal of the Society of Teachers of Family Medicine, Family Medicine is the only scholarly journal published specifically for family medicine educators. Nearly 6,200 readers rely on Family Medicine to deliver the latest in state of-the-art educational techniques. Our journal puts you in contact with family physicians from around the country, including university family medicine department and residency program faculty, private practice family physicians, residents, psychologists, and others involved in family medicine education. Family Medicine's circulation of 6,200 breaks down as follows: 75% STFM members, mostly family physicians who both teach and see patients; 15% STFM nonphysician members who work in academic family medicine, eg, sociologists, psychologists, public health officials, medical students; and 10% libraries and complimentary subscriptions Not only does your ad reach this elite audience, but you also gain exposure to the future leaders of tomorrow. Family Medicine readers are the role models who help mold residents' and students' future purchasing decisions. If your product is recommended by family medicine faculty, just think about the tremendous weight this carries with residents and students once they move on to their own practices. Family Medicine is published 10 times annually. Our advertising rates are quite reasonable--full-page ads begin at only $1,185. I would be happy to answer any of your questions about our journal; I can be reached at 800-274-2237, ext. 5420, e-mail: tnolte@stfm.org. Regards, Traci Nolte Family Medicine Potential Advertising Markets PHARMACEUTICAL: The educators of future family physicians are highly regarded as role models with tremendous influence over residents and medical students. Educating the educators about your products will provide a downstream benefit for you during this critical time when trainees are developing future prescribing habits. BOOK PUBLISHERS: Family physicians are a prime market in the current medical environment. In many cases, STFM members are the decision makers who determine which textbooks to use in their courses. In a given year, STFM members will purchase in the range of $120,000 - $150,000 worth of books from the Society. Additinally these physicians are the authors of most of the family practice books and journal articles. Our audience is a medical publisher's dream market! CONFERENCE COORDINATORS: If you are looking for a place to market your CME courses, Family Medicine is your medium. Our journal is read by an audience dedicated to the value of continuing education, and one that is likely to attend, as well as spread the word to other faculty and residents about valuable conferences, such as yours. MEDICAL SOFTWARE COMPANIES: According a recent membership survey, STFM members are frequent computer users.. In fact, nearly 80% of our members have e-mail and Internet access. Many of our members in community and university settings are turning to computerized record keeping and are continually looking for guidance in these areas. OTHER PRODUCTS AND SERVICES specific to family physicians and family medicine educators like teachers insurance and annuity plans, managed care company programs, medical equipment, and others.
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