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June 2025: ADFM Lifecycle of Leadership Series Part 1 - Institutional Leadership with Grant Greenberg, MD, and Wanda Cruz-Knight, MD, MBA, CPE

Effective leadership is about more than decision-making—it’s about advocacy, collaboration, and advancing a shared mission. In partnership with the Association of Departments of Family Medicine (ADFM), STFM kicks off a three-part series on The STFM Podcast exploring the lifecycle of leadership in academic family medicine. In this first episode, Grant Greenberg, MD, and Wanda Cruz-Knight, MD, MBA, CPE, discuss how to lead within the complex ecosystems of academic medical centers and health systems. From advocating for departments to building coalitions and managing institutional change, they share insights on what it takes to lead with impact.

Hosted by Omari A. Hodge, MD, and Jay-Sheree Allen Akambase, MD

Copyright © Society of Teachers of Family Medicine, 2025

Resources

Grant Greenberg, MD

Dr Greenberg is the chief medical executive for Primary Care with oversight of family medicine, general internal medicine, and ExpressCARE operations. Since joining Lehigh Valley Health Network in October 2016, Dr Greenberg has also served as the Leonard Parker Pool Endowed chair of family medicine and is a professor of Medical Education and Family Medicine for the University of South Florida Morsani College of Medicine. 

Dr Greenberg received his undergraduate degree in Biology and English from the University of Michigan. Before medical school, he received a master’s degree in Ecology and Evolutionary Biology at Indiana University in Bloomington, IN. He received his medical degree from the University of Michigan Medical School in Ann Arbor, MI. He completed his residency training in family medicine at the University of Michigan and completed a master’s degree in health services administration from the University of Michigan School of Public Health. He has also completed the Health Management Academy’s GE Scholars Fellowship. 

Dr Greenberg is active with the Association of Departments of Family Medicine, serving as the chair of the Membership Committee, participating on the Leadership Development Committee, contributes to the steering committee for the “LEADS” fellowship, and is on the Board of Directors. Dr Greenberg is a contributor to the MP3 collaborative “Making Primary Care and Population Health Primary” sponsored by the ABFM. Dr Greenberg has been a member of the American Cancer Society National Lung Cancer Round Table since its inception, serving on the Screening and Implementation Work Group, the Early Detection Strategies Work Group,  and the Fiscal Health Work Group. He has four children (mostly adult, but still “on the payroll”).

Wanda Cruz-Knight, MD, MBA, CPE

Dr Cruz-Knight is the Owen L. Coon Endowed chair for the Department of Family Medicine at Endeavor Health and Clinical Professor at University of Chicago Pritzker School of Medicine. She is a graduate of Case Western Reserve School of Medicine and completed her residency training in Family Medicine at Rush University-Illinois Masonic in Chicago. She is a diplomat of the American Board of Obesity Medicine, certified in Lean Health, and has also completed the University of North Carolina at Chapel Hill Family Medicine Faculty Development fellowship and the National Hispanic Medical Association New York Academy of Medicine Leadership Fellowship at the Robert F. Wagner Graduate School of Public Service, NYU. Her previous leadership roles include medical director of GME at BayCare Health System and program director at University of South Florida Morton Plant Mease and Case Western Reserve University.

Dr Cruz-Knight has a passion for leadership development, health equity, pipeline development, and health care administration. With a commitment to improving community health outcomes, she focuses on developing pipelines that empower future healthcare professionals. An advocate for education, she actively engages in mentoring and training initiatives, fostering the next generation of leaders in family medicine.

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1. Avoid Ambiguous Language

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Instead of: "How can I improve my program?"
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